Stratégie digitale : leviers d’acquisition, canaux, KPI
Next session starts on may 18, 2026.
RegisterRanked No.2 Worldwide in Individual Executive Education
in the 2025 Financial Times Ranking
With HEC Paris Executive Education, access world-class training in management, leadership, and business transformation to accelerate your career and drive your organization's success.
"Le Château" on the HEC Paris campus is much more than a neoclassical castle... It's a perfect place to take a step back from oneself and get a pragmatic training.
Strategy execution is a leadership problem, not a methodology problem. And it starts long before the plan is launched.
“What do I do on Monday morning when I get back to the office?” It all begins with this one simple question. It is the question that Emmanuel Coblence, Professor of Leadership and Academic Director of several custom programs at HEC Paris, uses to close every custom program.
AI coaching tools promise to democratize access to coaching. What they can't promise is that what they deliver is actually coaching.
Late 2025. A decisive year-end negotiation, a strategic internal decision-making chain, mounting pressure. A few weeks earlier, William Ast may have forced the issue: escalated, pushed harder, raised his voice by nature. This time, he did something different.
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.